Intel is banking on promotional schemes to ensure good business. The Intel
Flex+ is a loyalty program for all Intel channel partners worldwide. This
Diwali, there is a host of festive promotions in the form of assured gifts and
lucky draws targeted towards PC buyers through Intel's retail channel partners.
In the coming quarter, the company plans to introduce new reward categories in
the Flex+ program for the channel partners in India.
| “We have launched the Intel Flex+ program
for all Intel channel partner members along with a host of other festive
promotions in the form of assured gifts and lucky draws” |
Sandeep Aurora
Director-Sales and Marketing, Intel South Asia |
Sandeep Aurora, Director-Sales and Marketing, Intel South Asia said,“We have
launched the Intel Flex+ program for all Intel channel partner members along
with a host of other festive promotions in the form of assured gifts and lucky
draws. These are targeted towards PC buyers through our retail channel partners.
We are also planning to introduce special bonus options or promotions even
outside this scope of Flex+ programs for various business reasons. These are
promotional campaigns which will be time-bound and will focus on specific
products or services.”
All executed channel schemes follow a set of standard Intel processes and
guidelines. Besides a pan-India Diwali scheme, the company also introduced
specific schemes around major festivals all over India. Promotion offers in
Kerala during Onam and in Gujarat during Navrathri are some examples.