These may be difficult times for many distributors but Softmart Solutions is
not letting that stop them from coming out with innovative ideas to drive their
business. The distributor has announced a number of schemes for its dealers.
Speaking about the initiative, Alok Gupta, CEO, Softmart Solutions said, "These
are challenging times and you have to rack your brain to come out with
innovative ideas. You have to come up with innovative ideas on how to get close
to customers while maximizing value."
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Alok Gupta
CEO, Softmart Solutions |
While last month saw the disti take partners who qualified for a scheme to
the screening of Dil Bole Hadippa, last week the company took about 85 plus
channel partners and their families to watch All The Best. "It was an innovative
way to interact with partners and their families and it was a good movie for the
occasion," commented Gupta.
Softmart Solutions has a vast portfolio of products from 87 companies out of
which about 10 are anti-virus products. To make the channel aware of its vast
portfolio Softmart Solutions has launched another scheme starting this week
called Panch Kiya Kya? As per the scheme, partners will get an assured gift of a
gold coin with the purchase of five products from five different companies. The
aim of the scheme is to encourage distis to learn about the different software
available with Softmart Solutions. "Our strength is variety and we want to pass
that on to our dealers. We want to get them to experiment, and have a wide
variety so that they never have to say no to a customer. They need to find out
what their customers want and have that option available," stressed Gupta.
The minimum value of the scheme would be about Rs 1,000-1,500 since partners
can buy products at about Rs 250 each from five different companies.
Softmart Solutions also has a five-plus-one scheme going on for Kaspersky
software through which all small resellers are eligible to get one box free on
the purchase of five. On the idea behind the scheme, Gupta said, "We are trying
to encourage small dealers to buy from our stockist who will sell in lots of
five."
The scheme is applicable through all channel partners of Softmart Solutions,
the exclusive disti of Kaspersky in the North region.