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A concerned reseller



Author: SHIVANGI YADAV
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A concerned reseller
Monday, October 05, 2009

A few week ago, I wrote about how IT associations in India were not going anywhere and that most of them had forgotten the objective for which they were created in the first place. In response to that I got a rather interesting mail. The mail in itself was a novelty to me, because though time and again I meet people or talk to them and they comment on what I have written, this was one of the few rare instances where someone had actually written back to me. The mail 'A Concerned Reseller' came from Kauser Dabhiya from Taurus Infotech, Pune. Now though I have not had the pleasure of having met Mr Dabhiya personally but he raised some very valid points, and I thank him for that. And instead of personally replying to his mail I am using this space to add more gist to my arguments.

For those of you who might not have read the letter that Mr Dabhiya sent, which was duly printed in last issue of The DQ Week, he essentially asked me 'which association has rubbed me the wrong way' for me to write such a stringent piece. Also he squarely blamed the media for creating the monster that IT associations have become today because we highlight the activities of the associations in our paper, give them national rankings and awards and print their pictures in our paper. He asked and I quote, “Who made them devils? Is it the members who don't take any interest in the association? Is it the media? The vendors , who may have wanted to be in their good books? Lets take a hard look and since you have started this debate, end it also.”

To answer some of the queries as to who created the associations, if memory serves me right, the associations were created by channel partners themselves. Yes, as a newspaper which serves as a medium of highlighting the issues of the IT channel community, we have actively propagated the idea of forming associations, but did we force you to make them? No, in the cities where the associations were formed it was primarily because partner thought they should unite. Not because someone from a media house told them. After some of these associations became proactive and started deriving benefits from unity, other emulated them. We just helped in highlighting the success stories.

But does that mean we did not highlight their failures. Of the total 97 IT channel associations of which I have a record, I'm sure there are more, only 30 percent would be active. That is not a big figure, and I have always written about how partners in the cities which have no associations suffers. But then the main idea was to provide a forum for partners to get together and resolve issues, and not go on a witch-hunt or to use the association for personal profit. I have a strong objection to that and have stated the same many a times and will continue to do so.

My sincere belief is that the problem is that people who come to power forget that they got the post because the promised something to the community and that they should come good on it. I know it is easy to say that this is how it happens in India, but in election after election we have seen people exercising their choice and sending political 'kingmakers' into oblivion. The members of the association need to take a call as to what they want their executive council and president to do and not get busy in either manning their own business or not talking openly about it lest it hurt the associations chances at the annual ranking.

And before I end this I just need to say two more things one is that, my job as a media person is to just be a mirror, which projects what happens in the ecosystem. And secondly I am happy you started the debate, I do hope that other people join in and help both you and me to bring in transparency and accountability in the way the associations behave.

Shivangi Yadav
shivangiy@cybermedia.co.in


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