Lenovo announced the expansion of its retail presence in Kerala with the
inauguration of its third Lenovo Exclusive Store (LES) in Cochin and eighth in
the state. Spread across an area of 320sq ft, the store will sell Lenovo's full
range of IdeaPad notebooks, netbooks and IdeaCentre desktops, including the
latest IdeaCentre A600 all-in-one desktop.
“Kerala is a very important market for us in India. We aim to strengthen our
presence by offering consumers an enriching experience-through our products to a
strong network of sales points and service centers,” said Aditi Ganguly,
National Activation Manager, Lenovo India.
With this launch, Lenovo further strengthened its existing retail network in
Kerala. It currently sells through a network of 140 business partners and eight
LES across all 14 districts in Kerala, ensuring 100 percent coverage in the
state.
Back-to-college offer
Lenovo is also running an offer for college and school students. On purchase
of its notebooks \Lenovo IdeaPad Y430, G530 and G430 \students can win Lenovo
backpacks, Microsoft Office Student Packs or BlackBerry handsets worth Rs
16,990. This offer is available across all Lenovo outlets in Kerala.