Cochin-based sub-distributor Aldous Glare Trade & Exports will be introducing
a point-based scheme for its channel partners in order to motivate them in
selling the products. For every business of Rs 10,000 that the partner does,
they would be rewarded with a point, and after accumulating certain points,
they can redeem them for special gifts and surprise packages.
“Partners can accumulate and redeem points whenever they want till the end
of that quarter. They have the option of redeeming the points back-to-back, or
they can accumulate it for months and would be rewarded accordingly. We are
planning to launch this scheme for a longer time to increase the mindshare of
our partners,” informed Eldho Arecckeel, GM, Aldous Glare Trade & Exports. He
informed that the scheme is in pipeline and would be launched shortly.
Recently, the sub-distributor took around 40 of its partners for a four-day
trip to Thailand for their performance in sales. “We are probably the first
company in Kerala at the sub-distributor level to take partners abroad,”
Arecckeel claimed.