Siliguri-based Digital Infotech has been appointed as the
exclusive distributor for Chirag branded computers for North Bengal and Sikkim.
“It been about three months now the brand has been launched here and we are
currently concentrating on brand building and generating awareness among the
end users,” said Rajesh Lahiri, Director, Digital Infotech.
As part of their brand building campaign in the region,
Chirag participated in the recently held computer trade fair at Siliguri as main
sponsors. “We had set up a stall promoted by Chirag in the exhibition. Being
the largest fair in this region, it provided a nice platform for us to showcase
our products and a good mileage for brand building,” he said. “We received
satisfying response from the visitors at the fair and our purpose of branding is
more or less solved. People are aware of the brand and we have received lots of
enquiries. I am expecting good business in the coming months,” he informed.
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Rajesh Lahiri, Director
Digital Infotech |
Lahiri is very hopeful of the new product range. “We are
now highly focused with this brand. I hope Chirag PCs will do good business
since it has an advantage of local origin. The product quality is also good
combined with reasonable pricing,” he commented. For the first three months
the target was to create brand awareness. Total units sold during this period
are over hundred and fifty. “From April onwards our target is to sell at lest
100 units per month,” he said. Digital Infotech is presently appointing
dealers across the region. “Other than Siliguri, we are also appointing at
present one dealer for each prominent places in this area, like Darjeeling,
Kalimpong, Jalpaiguri, Kooch Behar, Gangtok, Malda, etc.” he informed.
Started off with BPL and IBM PCs four years back, Digital
Infotech has come a long way. “From the beginning I have been in this field.
In 2002 I left my job to do my own business and formed the company,” informed
Lahiri. At present Digital Infotech is selling Creative and Odyssey branded
products for this region along with IBM.
The company is also planning to open two exclusive retail
showrooms in Raigunj and Kooch Behar by May. The market surrounding these two
towns is growing in a big way. “It is estimated to be about 200 PC per month
including home, government and corporate sector. Therefore, I am expecting a
good business from my showroom to be opened there,” he concluded.
Piyali Guha, Siliguri, March 14