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Notebook is becoming a lifestyle statement



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Notebook is becoming a lifestyle statement
Monday, November 02, 2009

What is Intel's role in terms of ultrathin notebooks?
At Intel, we do a lot of research and take a lot of customer feedback. Over the years we found that there was a compelling requirement for lighter notebooks with higher flexibility and mobility by consumers. Specific processors were, therefore, used as per the customers' requirements. These ultrathin notebooks with specific processors are much sleeker with good battery life. Consumers need a full PC experience and performance while buying these notebooks. And this is where Intel addresses the incorporation of efficient processors, footprint of the processors, and the overall package of the notebook to trigger new category of platforms.

R Ravichandran
Director, sales, Intel South Asia Technology Solutions Group, HP

How important is form factor for these ultrathin notebooks?
In terms of size and shape, such ultrathin notebooks weigh 2.5-3 pounds. These notebooks are especially designed for people who are on the move, such as business class people, who usually opt for lighter versions. Notebook is definitely becoming a lifestyle statement in urban and metropolitan areas. Intel bought capabilities and mainstream price points while designing ultrathin notebooks. It is because of this form factor and Intel's packaging that we feel that there will be a wider adoption of notebooks.

Are you happy with the way netbooks and nettops are getting market acceptance?
In India, netbooks have been growing steadily and there has been a quarter-to-quarter growth, largely in metros and large format retails. From a nettop perspective, we see that PC is still seen as a family resource in tier-2, -3, and -4 cities. There has been a greater adoption of nettops by first-time buyers since, the price point ranges from Rs 12,000-13,000. From an Indian perspective, it is still seen as a value and a family resource.

PC Suraj
(Source: DQ)


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