What are the verticals that ESET is currently focusing on?
Our focus will be on the government and utilities sectors. Currently we are
not empaneled vendors for DGSC projects. But we do participate in these projects
through our partners.
At the same time, ESET is equally concentrating on the BFSI, education and
manufacturing verticals. One of our customers in the educational segment is BITS
Pilani.
How will you counter the competition from existing and large security
vendors in these spaces, since you are a late entrant into the market?
Yes, I agree that we are a late entrant into the market and we have to deal
with large competitors in almost all the projects. But when it comes to
detecting new threats ESET's award winning technology has the highest detection
rate as shown by various independent organizations.
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Parvinder walia
Channel Marketing Manager
APAC, ESET |
We are banking on our technology to get us more business. Users in India are
very tech-savvy and do not look merely at prices while buying security
solutions.
Can you please share some information on the recent Intel agreement?
We have recently tied up with Intel, wherein all Intel branded desktop
motherboards will have ESET security solutions built in. The deal will start in
the first quarter of 2010, where our solutions will be offered either for 45
days or a year as a product license.
Does ESET have a direct presence in India?
No, we do not as yet have our own office in India. But we do have a channel
representative who engages with our channel partners, in association with our
national distributor. At the moment, we do not have any plans to have our own
setup in India.
MINAKSHI SHETTY
minakshis@cybermedia.co.in