Kolkata, Oct 11
Singapore-based Rudra Techno-logies is geared up to promote Rudra, its
self-developed anti-virus solution in the Indian market. Formed in 2006 by NS
Baskar, the company was established to provide life long anti-virus solutions
and hence launched Rudra.
Apart from Singapore and India, Rudra Technologies have its presence in Sri
Lanka, US and the Middle East. In India, Rudra is present through its branch in
Chennai. As per a Rudra Technologies statement, Rudra is the world's first
anti-virus product that is able to effectively detect attacks by an unknown
computer virus or any malicious code. Earlier in February, Rudra was launched in
Bangalore through its South India partner-PNB Technology, and recently it was
launched in Kolkata through its eastern India partner-Technology Center for
Logical Approach Pvt Ltd (TCLAPL).
| Tied
up with Lenovo to market Rudra, its anti-virus solution, with Lenovo's
laptop range |
Pratik Ghosal, Director, TCLAPL said, “We had launched the product in East
in April. During the last five months, we have worked to generate awareness for
Rudra among our clients. Rudra is technically very different from other
anti-virus packages. Therefore it needs proper demonstration and explanation to
the clients to make them understand and accept the product.”
The major technical difference that Rudra has with other anti-virus
applications is that it requires no updates since it does not work on the basis
of virus signature. According to Yashvardhan Poddar, Project Head, TCLAPL, “The
modus operandi of this product is that it has got processed filters and it
maintains snapshot of the system's specs and constantly monitors for any type
of unauthorized intrusions. As soon as the filters detects any intrusion trying
to do any malicious activity in the system, it immediately identifies the source
and blocks that program, and based on the severity of the threat either
quarantines or deletes the operation.” Rudra is a one-time installation
product where the customer has to pay only once. “Since no update is required,
the product also doesn't require any renewal,” said Poddar. The end-user
cost of Rudra is Rs 1,800.
Rudra has also tied up with Lenovo recently to bundle the product with the
laptop range of Lenovo. “Through our extensive client interactions, we have
been able to generate interest of the clients and we have also started doing
some installations. We are quite positive that within next six months, Rudra
will have a good market response and awareness,” concluded Ghosal.