Pune-based Quick Heal Technologies is focusing actively on South India. The
company, which was started in 1993, has been active in Pune and various regions
in North till now and has only now opened offices in Bangalore, Chennai,
Hyderabad, Cochin, Vizag and Coimbatore.
“We have various strategies planned to tap the potential that the southern
region offers. Our office in Coimbatore reflects our idea of focusing on B and
C-class cities. We plan to open another office in Trivandrum,” said Mahesh
Nawale, Executive-Market and Promotion, Quick Heal Technologies.
The company also conducted 32 channel meets during FY 2007-08 across the
country as a part of its channel empowerment program. “The response was great
and we earned a revenue of Rs 5 crore during that FY. This also helped us in
establishing ourselves to a great extent. Our growth was 80 percent as compared
to that of last year, with SOHO being a major contributor,” he claimed.
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Mahesh Nawale,
Executive-Market and Promotion Quick Heal Technologies |
Recently, the company launched its PC-mobile anti-virus scan, which
eliminates the need of a separate anti-virus for mobile phones. Once the
software is installed in a PC, mobile phones could be scanned using Bluetooth or
a USB cable. “This PC-mobile anti-virus product has been bundled with the 'Quick
Heal Total Security 2008'. We are the only company to have such a product in
India, and we have patented this technology here and in the US,” he claimed.
The product is priced at Rs 2,026, having anti-virus, anti-spam, firewall,
anti-spyware, data-theft protection, privacy protection, anti-root kit and anti-phishing.
The company also has plans to conduct various promotional activities,
highlighting the features of the product. “We were lacking active presence in
South, and with these activities on the anvil, we are trying to make our
presence felt in the market,” said Nawale.
Quick Heal also has plans to counter the Kaspersky anti-virus software, the
company recently brought down their prices drastically, by launching a new
product within the same price range.