BA Systems has announced that they are in search of channel partners in East
India. BA also launched its first made in India router-EN 3500, for enterprise
sector in the eastern region. “We are highly focused on mid-size enterprises
across all verticals. East being one of the emerging markets in India in the
area of banking, finance, stock trading, manufacturing, gives us tremendous
opportunity to build a strong foothold in this region with our EN 3500,” said PJ
Singh, Founder and CEO, BA Systems.
“We are looking to strategically partner with channels, including systems
integrators (SIs) and service providers (SPs) in the eastern region. We will be
providing our partners with level-3 technical support, training and feature
customization for partners/customers, as required. Channel partners would be the
key ambassadors for our products and will focus on providing higher margins to
the channels and value proposition to our customers,” said B Jagadish,
VP-Sales and Marketing, BA Systems
“We already have Microsense as our distributor, who is a very active player
in this region. Through some of our existing channels, we have been able to get
into the network of companies like Mesco Steel, VNSL Data Center, BSNL East (IIT
Kharagpur). We are working closely with the partners to develop new solutions to
address customer needs in a better way and deliver innovative and tailor-made
solutions for the eastern market,” added Jagadish.