CEA
places Hitachi Micro drive among eight technologies women want. The winning
products will be featured at CEA's "Technology Is a Girl's Best
Friend" Diamond Product Showcase to be displayed at the Consumer
Electronics Show in Las Vegas
Hitachi
Global Storage Technologies today announced that its Microdrive 3K6 product is
a “girl's best friend” based on a survey conducted by Consumers
Electronics Association (CEA) Market Research.
The survey, entitled “What
Women Want,” sampled more than 1,600 adults (men and women) to determine the
features and functions women prefer in their consumer electronic devices. A
panel of industry experts then used the survey results to identify products that
best matched women's desires in eight categories of consumer electronics.
Hitachi's world-renowned
one-inch hard drive - the Microdrive 3K6 – was declared the winner in
the Digital Imaging category, where survey respondents determined great
picture quality and the ability to easily share photos to be must-have features.
Overall, the survey found ease-of-use, reliability and a lightweight design to
be the most important attributes in women's selection of consumer
electronics.
“The Microdrive as a
girl's best friend makes absolute sense, because it allows women to keep so
much of what means most to us at hand to share and treasure,” said Becky
Smith, VP, Marketing and Strategy, Hitachi Global Storage Technologies.
“While we didn't design the Microdrive specifically for women, we
certainly integrated their requirements for simplicity, portability and
durability into the fabric of the product. We added high capacity to this list
and developed the ideal storage solution for handheld consumer electronics.”
Winning products in the eight
consumer electronic categories that appeal to women, including the Microdrive
3K6, will be featured at CEA's “Technology Is a Girl's Best Friend”
Diamond Product Showcase to be displayed at the Consumer Electronics Show in
Las Vegas. The showcase will be located in the Sands Expo and Convention
Center lobby, January 5-8, 2006.
The Hitachi Microdrive 3K6
offers six gigabytes of storage capacity in a one-inch drive. In other words,
that's 6,000 digital photos (one MB each), 1,500-3,000 songs or eight hours of
MPEG-4 video- all in a device that's smaller than the typical matchbook.
The Hitachi Microdrive 3K6 is
available at retails stores nationwide in the removable Compact Flash Type II
form factor.
CyberMedia News New Delhi,
Jan 4