Imation India announced the appointment of Neoteric Infomatique as its
national distributor for Imation range of products.
According to Sanjay Koul, Country Manager-India and SAARC, Imation India,
“Imation is a brand that signifies high quality. Our products are being accepted
pan-India especially in B, C and D-class cities. It makes perfect business
sense for us to appoint Neoteric Informatique as our national distributor as it
has the requisite reach to these markets. We can leverage on its extensive
channel network across the country. We are confident that Neoteric Informatique
with its excellent service support and exceptional supply chain management
capabilities shall be able to meet our distribution and channel objectives
well enough.”
Demand from B and C-class cities is on an incessant swell as the rapid
development they've been witnessing lately has had a positive impact on their
technology awareness, education and adoption and usage levels. Imation will
leverage on Neoteric's pan-India reach as it has more than 36 sales and service
offices; warehouses in almost all states and branches; more than
7,200 channel partners including VARs, SIs, corporate partners, retailers and
other categories of channel under its fold; thereby reaching out to customers
even in remote locations. Imation also stands to benefit from Neotric's
marketing and communication strengths, vertical wise product focus, retail and
online business focus-some of the value-adds, which differentiate Neoteric from
others.
“The association with Neoteric will be a perfect blend of our channel
strategy and their seamless and efficient value added distribution. With a
solution centric approach, neoteric has required capabilities to take Imation to
the next level of growth in terms of reach and brand recognition amidst the
channel and the market,” added Koul.