In an attempt to seize first hand business opportunity
which exists in C class towns, networking products vendor Mro-Tek, in
association with its distributor partner Spark Technologies, recently
organized a dealers cum end customer meet in Jaipur. The manufacturer also
showcased during the meet its new product line up that ranged from Ethernet
media connector, bandwidth management products to upgraded versions of other
networking products.
Almost 40 participants attended the Mro-Tek event in Jaipur
which included prospective buyer segments like Bharat Sanchar Nigam, Videsh
Sanchar Nigam, RajComp (agency involved in the procurement of IT goods for
government sector in Rajasthan), along with system integration partners HCL, CMC
and local solution providers. Justifying the selection of Jaipur for the event
Jaswant Kumar, Regional Manager-Marketing, Mro-Tek said, “Though it was the
first such event we organized in the Pink City - Jaipur, the kind of response
which we gathered from participants was overwhelming. Selecting Jaipur for
introduction of our new R&D products was significant in more than one ways,
first Jaipur being the central location supply IT products to neighboring
townships as well hence it made sense for us to disseminate information on our
products to the dealers there. Secondly, lots of government led initiatives are
taking place in and around Jaipur that would require uninterrupted connectivity,
which again is the big account to grab hold of.”
He further added, “The prime objective behind
systematization of dealers cum customers meet in Jaipur was to bring under the
same roof dealer and consumer communities, so that dealers can understand the
explicit requirements of the buyers and strike deals.”
Delhi-based Spark Technologies was actively involved in
getting the arrangements done for the Mro-Tek event in Jaipur. According to
Surinder Pal Singh, Business Head-IT Division, Spark, the SI partners of Jaipur
have lauded the effort put in by the manufacturer in organizing the product
know-how session for them. He said, “The dedication and zeal shown in by
Jaipur dealers depicts how the township is opening up in technology adoption.
Also the slew of products that the company displayed for the first time in
Jaipur were developed indigenously keeping into account the specific needs of
Indian SMB clientele and required partner push, consequently we gathered both
the parties at the occasion.”
The manufacturer has adopted a hybrid model to address
the customer needs, which is through direct marketing approach to enterprise
accounts that contributes to nearly 70 percent of its revenues, whereas channel
sales add to another 30 percent.
After gathering the tremendous response from Jaipur IT
community, Mro-Tek is contemplating on organizing the same initiatives in
Delhi and Chandigarh during mid March and early April respectively.
DQW News Bureau New Delhi, March 3